Monday, February 13, 2012

Loyola School of Communication blog embraces multimedia

Patty Lamberti edits the Hubbub page in her office on Monday.
Loyola University's School of Communication blog, the Hubub, began posting audio clips from the WLUW/SPJ news program "Lunchtime News" this semester.

The blog, which has been posting student content for the last semester, has been growing substantially since this addition of multimedia content.

Daily audio posts from Lunchtime news are now posted daily, which not only gives the Hubbub a daily local newscast, but allows Lunchtime news to be listened to throughout the day instead of during the scheduled broadcast times.

Patty Lamberti, Professional in Residence at Loyola and moderator of the Hubbub said that the Lunchtime news and multimedia aspects of the Hubbub help increase page views because they help tell stories in more interesting ways.

"[Multimedia stories] are a better way to tell a story online," she said.

Lamberti edits the Lunchtime News post
before publishing it Monday afternoon.
One other multimedia component of the Hubbub is the interactive map stories that Lamberti's Writing for the Web class produces.  Lamberti believes interactive stories like the maps, audio and video posts all increase page views for the Hubbub.

"Some maps got over 1,000 views from viewers outside Loyola," she said.

The Hubbub showcases student content regardless of major or standing and includes stories from all types of SOC classes and professors.

"The Hubbub is showing potential students that we do more than teach students how to write traditional print articles.  We know how people are telling stories," Lamberti said.

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